Business to Business Marketing
Robert Vitale, Waldemar Pfoertsch, Joseph Giglierano
A foundation in business-to-business marketing that emphasizes the dynamics of the marketplace.
Written from a highly practical perspective, Business to Business Marketing aims to help readers with limited marketing experience understand the concepts in business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that readers need to know.
Written from a highly practical perspective, Business to Business Marketing aims to help readers with limited marketing experience understand the concepts in business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that readers need to know.
หมวดหมู่:
ปี:
2010
ฉบับพิมพ์ครั้งที่:
01
สำนักพิมพ์:
Pearson
ภาษา:
english
จำนวนหน้า:
552
ISBN 10:
0136058280
ISBN 13:
9780136058281
ไฟล์:
PDF, 4.18 MB
IPFS:
,
english, 2010